HARWARE EG

Empowering HARDWARE Egypt with a Seamless Digital Transformation: A Comprehensive Ecommerce Success Story

Introduction

When Hardware Egypt approached us, they faced a critical challenge impacting their online presence: a high bounce rate
stemming from a poor user experience on their website. They recognized the need for a complete website revamp to address
this issue and better serve their customers.

The Challenge

Hardware Egypt’s existing website suffered from significant user experience issues, leading to a high bounce
rate and slowing their online success. The website’s design was outdated, and the website structure made it difficult for users to
find what they needed. Furthermore, the website’s content and technical SEO required substantial improvement.

The Process

1

Website Redesign & Rebranding

We completely redesigned and revamped the website with a modern look and feel, including a new logo design to reflect a more contemporary brand identity.
2

User-Friendly Sitemap & Navigation

We developed a new, user-friendly sitemap with clear categorization, particularly for the product pages, to enhance navigation and improve user experience
3

Content Enrichment & Keyword Integration

We enriched the website content with valuable information, carefully incorporating relevant keywords to improve search engine visibility
4

Technical SEO & Issue Resolution

We resolved 550 technical issues related to user experience and security. This included addressing duplicate content, inconsistent image sizes and resolutions, and other technical problems. Thorough testing was conducted after all fixes.

The Result

Full Autonomy, Future Readiness, and Elevated User Experience:

Through these comprehensive improvements, Hardware Egypt now has a modern and user-friendly website, which has helped reduce the bounce rate, enhance the online experience, increase customer reach efficiency, and improve search engine visibility.