Empowering Zanussi Egypt with a Seamless Digital Transformation: A Comprehensive Ecommerce Success Story

Introduction

When Zanussi, a leading Italian appliance manufacturer since 1916, approached us, they faced some challenges with their e-commerce presence. Their website’s outdated design and limited functionality affected their ability to effectively showcase their products and engage with online customers.

The Challenge

Zanussi Egypt’s existing website was outdated in both design and functionality, affecting their ability to effectively engage customers online. Their website belonged to the Electrolux global team, resulting in a complicated process for making minor updates or changes. This lack of control and flexibility limited them in responding to market trends and customer needs. Zanussi needed a complete website renewal to modernize their online presence and gain full control over their digital platform.

The Process

1

Comprehensive Market Research

Conducted extensive market research on local, regional, and international levels within the appliance industry to understand best practices and benchmark against leading competitors.
2

Sitemap & Structure Development

Analyzed the existing website structure and developed a revised sitemap with optimized sub-subcategories to enhance user navigation, user-friendliness, and SEO performance.
3

Product Content & Layout Optimization

Recommended user-friendly and SEO-optimized product descriptions, content formats, and page layouts for each product category.
4

Feature Benchmarking & Incorporation

Leveraged market research insights to identify and incorporate key features from successful international brands, ensuring a modern, user-friendly design while preserving Zanussi’s brand identity and color
palette.
5

Magento Development

Developed the new website using the Magento platform, providing Zanussi with a robust and scalable e-commerce solution.
6

Website Audit & Performance Analysis

Conducted a comprehensive website audit on their previous website to monitor and analyze website performance, traffic sources (organic, paid, branded, non-branded), and identify strengths and weaknesses.
7

SEO Optimization & Implementation

Provided SEO recommendations for content optimization and implemented improved meta tags and meta titles.
8

Ongoing SEO Management

Currently managing ongoing SEO efforts, including branded and non-branded keyword targeting, technical SEO, on-page and off-page optimization, and backlink building.
9

User Behavior & Communication Enhancement

Implemented HotJar to gain deeper insights into user behavior on the website and integrated Twilio for enhanced customer communication

The Result

Full Autonomy, Future Readiness, and Elevated User Experience:

By implementing this comprehensive approach, we provided Zanussi with a modern, user-friendly, and fully independent e-commerce platform. This new website empowers them to effectively manage their online presence, engage customers, and drive sales. The ongoing SEO management ensures continued online visibility and growth.